You may use one of the pre-made surveys on /standard-packages page, copy it to your survey list, assign the respondents and set up the mailing.
Or, you may create your own survey. For that you need to:
- Create all the metrics you want to collect on the "Parameters" tab
- Make your own questions on the "Questions" tab
- For every question, set up the actions and calculations you need
- To calculate the metrics, use the post-survey calculations
- Set up the respondent list and mailing schedule on "Settings" tab